Digital marketing has evolved drastically. There were times when newspaper advertisements, magazine content, huge billboards and banners did the job. However, it’s unlikely that a firm would stick to a specific type of media to promote their brand.
Now with every passing day, getting noticed by your audience is difficult. For the very same reason, it essential to recognize the type of audience we are targeting and on which social media site can we find them. FaceBook, Twitter, and Linkedin are overcrowded. Odds are fair that your post will get lost on an overcrowded website.
However, being at the right place, at the right time, in front of the right people is about implementing the right ideas and tactics into action. We have few examples with us below, let’s have a look:-
- Please note: To understand digital marketing and strategies, you can also visit different websites, for example, SMEgoweb.com, Digital next, etc.
- Conversion is important!
People get busy is attracting traffic on their website or social media page. They consider maximum number of shares and likes is the ultimate goal, whereas, the game is about enticing customers through your blogs, content, services, discounts, advertisements, offers, and convert them to regular customers.
Companies need to make a note on how many followers actually, filled up the form that you always wanted them to, read your e-book, downloaded application for free trial, and subscribed to your newsletter. However, there are firms who believe in getting more sales, signups, and built up relationships. To justify, we have given an example below:-
Zappos – Zappos is a stellar online shoe commerce company. Zappos is known for providing great customer care services. Infact, their CEO has written a book on the same. Therefore, it had to be great.
What actually matters is offers. Zappos says 365 days money back guarantee and free shipping both the sides. So if a customer is not happy with the product they can exchange or change as and when they want. Moreover, they spend heavenly on their social marketing.
Notice that Zappos follow a very simple condition – work according to the needs and wants of the customer, and not on what they want their customer to want and need!
- Target the correct audience
The “Who” and “Where” become the most important terms when you actually start understanding your audience. Targeting the right audience is really important. FaceBook isn’t a one pill solutions for all the online ill’s.
It’s essential to understand the audience you’re targeting, where can you find them, and how will you convince them.
Uber – Uber targeted high society people who won’t mind spending a little more to travel in style and comfort. The mobile application made the process of selecting a ride and traveling quick and convenient. The Uber story is now cited everywhere, it’s the perfect example!